Meet Our Team

Nicole Casement
Director of Sales

Nicole is a Sales Development Manager with over 25 years of experience cultivating key account relationships, developing integrated media campaigns for clients, and identifying new product opportunities and market segments to grow brands. In her spare time, Nicole enjoys being near the ocean and spends her free time with her husband on the Shore.

Dave Bradfield
Director, Technology & Customer Experience

Dave is an events industry professional with over 25 years experience in technology and client success. He is responsible for implementing innovative solutions to provide an exceptional experience for Metrix clients and partners. In his spare time, Dave enjoys food, travel, and spending time with family and their yellow lab, Finn.

Lauralyn McDaniel
Industry Strategy & Engagement

Lauralyn McDaniel leads our additive manufacturing/3D printing strategy and engagement. With over 20 years of experience in AM, micromanufacturing, and nanotechnology, McDaniel is active in the industry and serves as Vice Chair of the America Makes & ANSI Additive Manufacturing Standards Collaborative and as co-chair of the Medical Workgroup, DICOM WG-17 3D Manufacturing, RSNA 3D Printing SIG, and ASTM F42 Executive Committee. She received the America Makes Ambassador designation in 2018 and was named the 3D Printing Industry Community Advocate of the Year in 2019.

Adam Penna
Sr. Manager, Digital Content Strategy

Contributing over 20yrs of hands-on experience with global manufacturing, 3D design engineering, business development, and digital content. Adam began his career in engineering at TI Automotive as a CAD designer for the global automotive and aerospace industry. He then contributed a decade of business development and campaign management at worldwide metrology industry leaders FARO Technologies and Creaform.Adam received an M.B.A. from Concordia University in 2015.From 2015-2020 he established successful brand and market growth in North America for the additive manufacturing pioneer EOS.Adam is recognized as an active servant leader, influencer, and proponent for connecting the 3D, CAD, and additive manufacturing global community.

Maria Conrado
Industry Events Manager

Jennifer Campbell
Conference Manager

Jennifer Campbell
Conference Manager
Jennifer is an award-winning journalist and strategic event producer. She has a strong history of producing dynamic conference agendas for automotive, robotics, 3D printing and medical. She is an expert in relationship building, PR and marketing with a knack for recruiting rockstar speakers. She strategically plans, manages, and delivers virtual and live events and summits.

Marcus Abdullah
Key Account Manager

Marcus works closes with ASME’s Key Accounts building and cultivating relationships by working closely with our clients on integrated event and media programming. Marcus’ approach is strategic, specific to each ASME customer with custom built solutions. When not working, Marcus enjoys a round of golf, a cruise on the boat or spending time with his family.

Erica Williams, CMP
Operations Manager

Erica Williams, CMP
Operations Manager
Erica is a certified meeting planner with over 15 years of experience in planning and executing large-scale events and marketing promotions. Skilled at wearing multiple hats, she quickly adapts to changing circumstances, maintaining her signature up-beat attitude. As operations manager, Erica develops and manages all event logistics to create a worry-free experience for our customers. In her spare time, she enjoys baking, traveling, and crochet.

George Marinakis
Account Manager

Victoria Sellers
Business Operations Administrator

Alayna Davis
Customer Success Specialist

Alayna blends fifteen years experience in client services and a master’s degree in sports administration in her duties on the customer success team at Metrix. In her time away from work, she enjoys seeing horror movies, perfecting new vegan recipes, hosting dinner parties, and hanging out with her husband and their three cats.

Irene Levangie
Client Support & Sales Coordinator

Irene is an accomplished Senior Administrative Professional with over 25 years of experience providing specialized administrative support to cross-functional teams and promoting customer satisfaction. In her free time, Irene enjoys honing her skills as an amateur baker and creating one-of-a-kind jewelry pieces.
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