Meet Our Team
Director of Sales
Nicole is a Sales Development Manager with over 25 years of experience cultivating key account relationships, developing integrated media campaigns for clients, and identifying new product opportunities and market segments to grow brands. In her spare time, Nicole enjoys being near the ocean and spends her free time with her husband on the Shore.
Director, Technology & Customer Experience
Dave is an events industry professional with over 25 years experience in technology and client success. He is responsible for implementing innovative solutions to provide an exceptional experience for Metrix clients and partners. In his spare time, Dave enjoys food, travel, and spending time with family and their yellow lab, Finn.
Industry Strategy & Engagement
Lauralyn McDaniel leads our additive manufacturing/3D printing strategy and engagement. With over 20 years of experience in AM, micromanufacturing, and nanotechnology, McDaniel is active in the industry and serves as Vice Chair of the America Makes & ANSI Additive Manufacturing Standards Collaborative and as co-chair of the Medical Workgroup, DICOM WG-17 3D Manufacturing, RSNA 3D Printing SIG, and ASTM F42 Executive Committee. She received the America Makes Ambassador designation in 2018 and was named the 3D Printing Industry Community Advocate of the Year in 2019.
Sr. Manager, Digital Content Strategy
Contributing over 20yrs of hands-on experience with global manufacturing, 3D design engineering, business development, and digital content. Adam began his career in engineering at TI Automotive as a CAD designer for the global automotive and aerospace industry. He then contributed a decade of business development and campaign management at worldwide metrology industry leaders FARO Technologies and Creaform.Adam received an M.B.A. from Concordia University in 2015.From 2015-2020 he established successful brand and market growth in North America for the additive manufacturing pioneer EOS.Adam is recognized as an active servant leader, influencer, and proponent for connecting the 3D, CAD, and additive manufacturing global community.
Industry Events Manager
Maria is an industry professional with over 25 years of B2B event development experience in the manufacturing space. For the last 10 years she has led innovative, market-focused events in additive manufacturing and is committed to accelerating adoption of advanced technology.
Jennifer is an award-winning journalist and strategic event producer. She has a strong history of producing dynamic conference agendas for automotive, robotics, 3D printing and medical. She is an expert in relationship building, PR and marketing with a knack for recruiting rockstar speakers. She strategically plans, manages, and delivers virtual and live events and summits.
Key Account Manager
Marcus works closes with ASME’s Key Accounts building and cultivating relationships by working closely with our clients on integrated event and media programming. Marcus’ approach is strategic, specific to each ASME customer with custom built solutions. When not working, Marcus enjoys a round of golf, a cruise on the boat or spending time with his family.
Erica Williams, CMP
Erica Williams, CMP
Erica is a certified meeting planner with over 15 years of experience in planning and executing large-scale events and marketing promotions. Skilled at wearing multiple hats, she quickly adapts to changing circumstances, maintaining her signature up-beat attitude. As operations manager, Erica develops and manages all event logistics to create a worry-free experience for our customers. In her spare time, she enjoys baking, traveling, and crochet.
Business Operations Administrator
Customer Success Specialist
Alayna blends fifteen years experience in client services and a master’s degree in sports administration in her duties on the customer success team at Metrix. In her time away from work, she enjoys seeing horror movies, perfecting new vegan recipes, hosting dinner parties, and hanging out with her husband and their three cats.
Client Support & Sales Coordinator
Irene is an accomplished Senior Administrative Professional with over 25 years of experience providing specialized administrative support to cross-functional teams and promoting customer satisfaction. In her free time, Irene enjoys honing her skills as an amateur baker and creating one-of-a-kind jewelry pieces.